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Jason Cryer
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Billy Joel 50

Logo design commemorating Billy Joel’s 50th anniversary of record making, featured in a multimedia campaign in marketing materials, social media, merchandising – and on the re-released album covers themselves (including a nationwide colored vinyl edition).

Client: Sony Music & Billy Joel.

Sabbatical

In collaboration with NiceTouch, I designed a new brand identity and packaging for Sabbatical, one that embodies the team's innovative spirit and distances itself from the competition, particularly in a category of ubiquitous machismo and manufactured heritage.

The ethos of the new branding is exemplified in its rigid but expansive labeling system with an instantly recognizable silhouette, allowing the distillers plenty of room to experiment without disrupting the cohesion of the products on shelf. We eliminated superfluous design flourishes and established an underlying grid, refocusing on what matters: the spirits themselves. We developed a unique layering technique for said labels, with an embossed brand label atop the informational bottom label, inspired by the informal tape labels found on the distillery floor. In the process, we deconstruct a common, historic beverage label design element - the diagonal line - reclaiming it as a symbol of the brand's unconventionality and adding a premium, tactile element to every bottle.

Client: Sabbatical

NiceTouch Team: Peter Giese, Ashley Taylor Adams, Tyler Baumgartner, Donna Truong

Photography: Rachel Rinehart

Styling: Leah Parks

Cuco Fantasy Gateway

Graphic design and layout for Cuco’s Fantasy Gateway album campaign in collaboration with Grin Machine.

Client: Interscope Records & Cuco.

Bernie Sanders For The People

Poster design. Selected for inclusion in the ‘Artists for Bernie Sanders’ initiative for Bernie Sanders’ 2020 presidential campaign. Prints are available through Bernie’s campaign store, all proceeds go to the campaign.

Michael Jackson Thriller 40

Campaign design for Michael Jackson Thriller 40, including the graphic design of the Michael Jackson Thriller 40 Immersive Experience, a three day event in New York City that transported audience members inside the iconic best-selling album using state of the art technology and recreations of Thriller’s iconic music videos. The Immersive Experience was shortlisted for a CLIO Award.

Created under the direction of Noah Shulman. Client: Sony Music & Michael Jackson.

Going Varsity In Mariachi

One sheet poster design. Client: Osmosis Films & Masa Films.

Masa Films

Masa Films brand identity and guidelines. Animation: Venin Studios.

Client: Masa Films.

Esther Povitsky Dream Without A Dream Tour

Poster design. Photography by Ysa Perez.

Client: Esther Povitsky.

Madeline Kenney A New Reality Mind

Packaging design for LP with photography by James Boudreau and Emma Sanchez.

Client: Carpark Records & Madeline Kenney.

R23X "OST (1).rar"

LP and CD Packaging Design.

Client: R23X.

The Yetee

Rebranded Identity and Brand Guide.

Client: The Yetee.

Anime in America

Branding, key art and editorial collage design. Client: Crunchyroll.

Baca

Title, credit and one-sheet design for Baca, LACMA’s short film portrait of pioneering muralist Judy Baca. Inspired by Judy Baca’s collaborative process, working with local youths on her landmark Great Wall of Los Angeles, titles for the film were hand painted. The film was acquired by Los Angeles Times Short Docs.

Client: Masa Film & LACMA.

SMILE WORLDWIDE®

Multimedia project including branding, print, product and web design.

Personal project: SmileWorldwide.biz.

Unboxing Ring

Packaging design and marketing campaign.

Client: Mega64.

California For Bernie Sanders

Poster design commemorating Bernie Sanders’s Democratic Primary win in California, signifying a previously unimaginable victory for the progressive movement in the United States. Proceeds from the poster’s sale were donated to the Bernie Sanders campaign. Intended as a complementary design to our official Bernie Sanders campaign poster. Personal project.

The White Stripes x Koko the Clown

Apparel design. This official White Stripes t-shirt was inspired by The White Stripes’s cover of St. James Infirmary Blues, which was in turn inspired by a classic Betty Boop cartoon featuring Koko the Clown.


Clients: created in conjunction with Third Man Records, King Features, Fleischer Studios and Rockin Pins.

Esther Povitsky Five Foot Nothing

Poster design (homage to Paula Scher, with love). Photography: Carianne Older.

Client: Esther Povitsky.

Alice Coltrane Turiya Sings Tribute

I completely recreated and restored the original cassette artwork for Alice Coltrane's Turiya Sings – and envisioned what a deluxe LP reissue might look like. An album that unfortunately has never seen wide release, it was only available officially on cassette through Coltrane’s ashram in the 1980s. These originals are extremely rare and sell for hundreds of dollars. The only way to hear this music is via distorted, muffled bootlegs circulating online. The artwork itself exists only as a compressed 600px .JPEG. To recreate it, I identified the typefaces, re-typeset the entire contents exactingly (letter by letter when needed), and completely redrew the custom Alice Coltrane wordmark. I also sourced and retouched a higher quality version of the cover photo to match the original. From there, I expanded on the visual language of the original J-Card to create what would be my ideal LP reissue on Impulse Records (who issued an alternate, beautiful, but significantly stripped down version of these songs a few years ago). The original master recordings are apparently lost, but maybe one day they will surface. This artwork is NOT available for public use or bootlegs. This was just a way for me to connect with this music that I love so much.

Personal project.

Aaliyah

Apparel design.

Client: Okayplayer.

Diamond Jim Brady Social Club

Diamond Jim Brady Social Club: a semi-monthly gathering of likeminded individuals, named after one of the All-Time Eaters & Life Enjoyers, dedicated to a good company, formal wear, wood-paneled walls, historic dining halls, gargantuan portions, table-side salad preparation, reckless abandon, ice cold martinis, cocktail sauce, creamed vegetables – but above all, a gorgeous medium rare slab of beef.

Personal project.

Postcard Project

JASON CRYER STUDIO will send you a totally unique work of art free of charge, created in collaboration with the United States Postal Service.

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An exercise in communication, mail, art, collaboration, postage stamps, paper, peace, love, understanding.

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The results of the Postcard Project are below. The work of art was created in unknowing collaboration the United States Postal Service. A handful of recipients sent photos of their completed postcards back, which are presented here. The final slide overlays approximately 35 of the completed postcards on top of the first postcard (100001).

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Nearly 200 postcards were mailed from the San Francisco Bay Area, including more than a dozen international postcards, some traveling as far as Sweden, Scotland, Kyrgyzstan, and New Zealand.

The VelociPastor 2

One sheet teaser, title, and apparel design.

Client: Belka Strelka Films.

Neil Hamburger

Event poster design benefitting Australian Wildfire Relief. Client: Neil Hamburger.

Esther Povitsky My Pleasure

Poster design. Photography: Carianne Older. Styling: Jensen Edmonson.

Client: Esther Povitsky.

Mega64 Archives

Logo design. Client: Mega64.

Small Business Apparel

Series of pro-bono product designs intended to raise money for small businesses during the COVID-19 crisis. Personal project.

*NSYNC

Branding and social media style design. Client: Sony Music.

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I had the pleasure to work with Sony Music establishing a cohesive and definitive online identity for *NSYNC. *NSYNC used several logos through their career, and their aesthetics changed drastically from album to album. With this project, I tied all of their aesthetics together into a modern package while avoiding the campy pitfalls of Y2K digital design. I studied their catalog and pulled inspiration from each album. I designed the revised and new logos you see here, and established a new color palette, typographical standards, and overall visual language. These elements carry across their social media, video and web presence.

Yetee Station

Brand identity, style guide, illustration and apparel design. Client: The Yetee.

Mega64 Social Media

Social media identity design.

Client: Mega64.

Mega64 • 20

Logo design and campaign art direction celebrating Mega64’s 20th anniversary.

Client: Mega64.

Universal Ambient Art

Experiment exploring the idea of Ambient Art – formless, innocuous, abstract images for the background of life. Enjoyable by everyone. Artwork for Airports. Personal project.

Mega64 Last Laugh

Apparel and packaging design. Packaging in collaboration with Meg Turner.

Client: Mega64.

The Beatles 2020 U.S. Tour

Poster design for an imaginary concert series. Personal project.

San Quentin Caps

Type design, inspired by “Johnny Cash Live At San Quentin.”

Client: Sony Music and Johnny Cash.

PayNearMe

A selection of various illustrations, graphics, and marketing materials designed in-house at Handle Financial.

Dear People Of Earth

Apparel design. Created for The Yetee in benefit of Hope For The Day.

The Truman Show

One sheet poster design.

Personal project.

Amoeba Music

Product design. Client: Amoeba Music.

CAPSULE NeoTokyo 2020 Collection

Branding and apparel design inspired by the works of Katsuhiro Otomo. Personal project.

Hellboy 20th Anniversary

Print and logo design for the Official Hellboy 20th Anniversary art show in Los Angeles, presented by Dark Horse Comics.

The Earth Must Be Flat

Poster design. Fundraiser for Médecins Sans Frontières.

Personal project.

Twin Peaks Double R Diner

Officially licensed Twin Peaks t-shirt design. Personally approved by David Lynch. Client: Loot Crate.

Megadeth

Enamel pin product design.

Client: Rockin Pins and Megadeth.

Gumby

Apparel design.

Client: Gumby Central.

David Bowie

Enamel pin product design. Client: Rockin Pins and DavidBowie.com.

Power Up Audio

Rebranding and logo design. The client wanted to evolve the up-arrow iconography and color scheme of their previous logo, but move away from the outdated pixel art approach. Client: Power Up Audio. 

Public Access

Identity & logo design. Client: Public Access.

Head

Poster design. Personal project.

Yetee Records

Identity and brand guide design. Client: Yetee Records.

Film Pin Society

Brand identity, business card and packaging design. Client: Film Pin Society.

Mega64: Origins

Packaging design. Client: Mega64.

マッデン '18

Logo and apparel design. Illustration by Nina Matsumoto. Client: Mega64.

Electric64

Logo design. Client: Mega64.com

Video Game Passport Stamps

T-shirt designs. Inspired by video game locales. Client: The Yetee.

The Beguiled

Poster design. Inspired by Sofia Coppola's 2017 film. Client: Focus Features / Gallery1988.

New Skull

Multimedia art and design.

Personal project.

Crunchyroll Infographics

Digital illustrations. Client: Crunchyroll.

Twin Peaks Locations

Poster design & photography. Inspired by Twin Peaks. Personal project.

M. Denham Baking Company

Branding and print collateral. Watercolors by Mary Denham. Client: M. Denham Baking Co.

Other Worlds

Series of print designs. Inspired by the worlds of popular culture. Clients:  Mattel, Gallery1988, The Yetee.

Can I Get My Money Back?

Digital collage. Personal project.

CAPSULE 2015 A.D.

Multimedia project including logo, identity, apparel, print, and digital design. CAPSULE as a company was operated for 3 years, from 2014 through 2017. Personal project.

Razer SAiSO

Logo and identity design. Created for Razer's 2017 April Fools' project, the fictional Razer SAiSO robotic pal. Client: Razer.

The Death of Michael Corleone

Poster and typographical design. Inspired by The Godfather Part III, using Francis Ford Coppola's preferred original title for the film. Personal project.

Trout Mask Replica

Product design. Officially licensed Captain Beefheart Trout Mask Replica enamel pin design. Client: Zappa Family Trust & Rockin Pins.

Mega64 Lifestyle

T-shirt designs. Inspired by California culture and lifestyle brands. Client: Mega64.

David Lynch: The Art Life

Identity and digital design. Created for David Lynch: The Art Life (using its working title LYNCHthreePROJECT), these images were featured on the official social media channels from 2012-2016. Client: David Lynch: The Art Life.

Groundswell Brewing Company

Logo, beer label, and print collateral design. Client: Groundswell Brewing Company.

Fangamer X Attract Mode

Poster design. Inspired by REZ. Client: Fangamer X Attract Mode.

Mega64: Time is Running Out

Packaging design. Client: Mega64.

Earthbound

Poster design. Inspired by Nintendo's Earthbound. Personal project.

Rainbow64

Logo design. Client: Mega64.

Mega64 Static

Poster design. Inspired by Mega64's Version series. Personal project.

Shutups EP1

Album cover design. Client: Shutups.

Hacked

One sheet poster design.

Clients: Grey Keith and Logan Shillinglaw IV.

Q Review

Logo designs. Client: Crunchyroll.

Did You Know?

Print design. Inspired by the work of Carl Sagan. Personal project.

Air Mail

T-shirt design. Inspired by Kiki's Delivery Service. Personal project.

Green Room

Poster design. Inspired by Jeremy Saulnier's 2015 film. Personal project.

Final Fantasy XIV Fan Festival

T-shirt design. Created in collaboration with illustrator Dan Dussault. Client: Final Fantasy XIV & MeatBun.

Meg Turney

Apparel design. Client: The Yetee / Meg Turney

Flinthook

Apparel design. Client: The Yetee / Flinthook.

Merry Widow

Album cover & packaging design. Runner-up in Third Man Records Olivia Jean record design contest.

Soap or Die

Poster and brush lettering design.  Created for documentary short Soap or Die. Client: Soap or Die.

Billy Joel 50

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Sabbatical

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Cuco Fantasy Gateway

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Bernie Sanders For The People

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Michael Jackson Thriller 40

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Going Varsity In Mariachi

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Masa Films

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Esther Povitsky Dream Without A Dream Tour

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Madeline Kenney A New Reality Mind

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R23X "OST (1).rar"

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The Yetee

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Anime in America

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Baca

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SMILE WORLDWIDE®

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Unboxing Ring

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California For Bernie Sanders

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The White Stripes x Koko the Clown

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Esther Povitsky Five Foot Nothing

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Alice Coltrane Turiya Sings Tribute

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Aaliyah

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Diamond Jim Brady Social Club

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Postcard Project

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The VelociPastor 2

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Neil Hamburger

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Esther Povitsky My Pleasure

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Mega64 Archives

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Small Business Apparel

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*NSYNC

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Yetee Station

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Mega64 Social Media

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Mega64 • 20

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Universal Ambient Art

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Mega64 Last Laugh

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The Beatles 2020 U.S. Tour

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San Quentin Caps

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PayNearMe

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PNM_Portfolio_CoverArtboard 1.png

Dear People Of Earth

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The Truman Show

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Amoeba Music

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CAPSULE NeoTokyo 2020 Collection

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Hellboy 20th Anniversary

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The Earth Must Be Flat

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Twin Peaks Double R Diner

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Megadeth

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Gumby

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David Bowie

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Power Up Audio

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Public Access

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Head

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Yetee Records

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Film Pin Society

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Mega64: Origins

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マッデン '18

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Electric64

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M6438_Mega64_Electric_64_Hat_V1_06-05-18_E.png

Video Game Passport Stamps

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Passports_Final_Art_0002_Layer-1.png

The Beguiled

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New Skull

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Crunchyroll Infographics

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Twin Peaks Locations

— view —

M. Denham Baking Company

— view —

M_Denham_Portfolio_CoverArtboard 3.png

Other Worlds

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Other Worlds

CAPSULE 2015 A.D.

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Razer SAiSO

— view —

The Death of Michael Corleone

— view —

Trout Mask Replica

— view —

Mega64 Lifestyle

— view —

David Lynch: The Art Life

— view —

Groundswell Brewing Company

— view —

Fangamer X Attract Mode

— view —

Mega64: Time is Running Out

— view —

Earthbound

— view —

Rainbow64

— view —

Mega64 Static

— view —

Shutups EP1

— view —

Hacked

— view —

Q Review

— view —

Did You Know?

— view —

Air Mail

— view —

Final Fantasy XIV Fan Festival

— view —

Meg Turney

— view —

Flinthook

— view —

Merry Widow

— view —

Soap or Die

— view —